Our Story

Changing the world one conversation at a time

40+ years


Erickson was established in 1980 with the goal of empowering individuals to raise self-awareness, inspire personal growth and create positive transformation throughout the globe.

Established in 1980, Erickson pioneers ICF-certified coach training in the United States, Canada, and globally. Erickson’s accredited coach training includes the world-renowned program The Art & Science of Coaching, as well as transformational life coaching courses Expanding Emotional Intelligence, The Art & Science of Mindfulness, Coaching Competencies for Leaders, Neuro-Linguistic Programming (NLP), and many others.

Erickson’s coach training programs are offered on-site and online via the world’s cutting-edge online learning platform which utilizes the latest best practices in adult learning.

Erickson is proud to have a robust global network of coaches and is represented in over 85 countries by more than 55,000 graduates!

What we do

We change the world one conversation at a time.

Why we do it

To create a tipping point for world consciousness that leads to positive change and growth for humankind.

How we do it

Through Solution-Focused human development, namely our ICF-accredited program The Art & Science of Coaching, innovative graduate and personal development courses, and our World Game initiative.

Erickson is proud to be allied with Plant-It 2020, a non-profit tree planting organization that practices the best standards within the industry. Erickson Coaching International’s promise is that we will contribute enough money to Plant-It 2020 to plant 5 trees for every paid enrollment in The Art & Science of Coaching Modules I to IV. The trees planted are true seedlings indigenous to the area and will not be harvested. As a tree matures it can consume 48 pounds of carbon dioxide per year.

Meet Our Founder

Marilyn Atkinson

Marilyn Atkinson is the creator of the acclaimed Solution-Focused Coaching model,

The Art & Science of Coaching

As a clinical psychologist, Marilyn became a dedicated follower of Milton Erickson’s work giving his name to Erickson Coaching International because she believed in the power of his solution-focused, metaphorical mindset as a powerful means of human transformation. She modelled Erickson’s techniques and neuroscientific principles to create the programs that enable coaches to have a profound impact.

In the 40 + years that Erickson has been growing, she has traveled around the world providing training and coaching for the global community.

At age 80, Marilyn remains a formidable trainer, thought-leader, speaker and writer, inspiring the world with her relentless dedication to human transformation – one conversation at a time.

The Erickson Journey

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